Queensgate grows Orbit DOOH portfolio
New screen site added to our Orbit digital network
Queensgate has joined our growing digital mall portfolio with the launch of a brand-new large-format Orbit LED screen, creating an exciting new opportunity for brands to engage shoppers at one of the UK’s most prominent retail destinations.
The impressive 5m x 3m HD LED screen features full-motion creative capability, crystal-clear high-definition display and full audio functionality, delivering impactful campaigns in a high-footfall environment. Positioned at the heart of the centre, the new screen offers advertisers a powerful platform to connect with consumers throughout their shopping and leisure journey.
A Retail Destination at the Heart of the Region
Queensgate is widely recognised as Peterborough's primary shopping destination, attracting more than 18 million visitors annually and bringing together an impressive mix of high-street favourites, fashion brands, health and beauty retailers, lifestyle stores and dining options under one roof.
The centre is home to many of the UK's best-known retailers, including Primark, H&M, Next, River Island, Boots, Superdrug, JD Sports, Sports Direct and Pandora, alongside newer premium additions such as Frasers and FLANNELS.
The centre serves a substantial regional catchment of more than 960,000 people and attracts a highly valuable audience, with 61% of visitors classified as ABC1 consumers. Visitors spend an average of £74 per visit and remain in the centre for an average of 102 minutes, creating extended opportunities for brands to engage shoppers throughout their journey.
This strong retail line-up attracts a broad customer base, including affluent professionals, families, fashion-conscious young adults and regional shoppers travelling into Peterborough from surrounding towns and counties. The catchment demonstrates above-average spending across personal goods, personal care and leisure categories, reinforcing Queensgate's appeal to premium and mainstream brands alike.
Queensgate is widely recognised as Peterborough's primary shopping destination, attracting more than 18 million visitors annually
More Than Shopping
In recent years, Queensgate has expanded its appeal beyond retail through significant investment in leisure and entertainment.
Visitors can now enjoy attractions including the ODEON Luxe & IMAX Peterborough cinema, Puttstars Peterboroughand an expanding range of food and beverage operators. These additions have helped transform Queensgate into a true day-to-evening destination, increasing visitor dwell time and broadening the audience profile beyond traditional shoppers.
Retail visitors typically spend between 90 and 120 minutes within the centre, while visitors combining retail and leisure activities can remain on site for much longer.
Want to discuss this further? Please feel free to get in touch if you would like to talk to us about opportunities relating to anything mentioned above or any other queries.