Orbit: Bringing Big Screen Energy to the DOOH market
Our Orbit DOOH network brings Big Screen Energy to the UK’s most influential retail destinations. But what exactly is Big Screen Energy? Well, it’s the unmistakable impact that comes when scale, sound, and motion combine to create a moment that can’t be ignored. It’s the energy and impact of cinema and television - brought into the real world.
In Digital Out-of-Home, Big Screen Energy means taking the emotion, excitement, and attention-grabbing power of broadcast media and translating it into high-impact, real-world experiences that connect with audiences where they shop, socialise, and spend.
Big Screen Energy is about more than size - it’s about presence. It’s about commanding attention, filling the space, and delivering content that feels immersive, premium, and impossible to miss.
Below we outline:
Orbit - Key Features
Big insights
Think DOOH Can’t Do More?
A Growing Network
Orbit - Key Features
National network of large format screens - with a strong focus on the UK’s top centres (13 out of top 30 and 22 out of top 60)
Full-Motion & Audio - every Orbit screen is audio-ready, enabling sound to be played as standard - an increasingly powerful driver of attention and engagement. Research shows 58% of shoppers say sound plays a key role in drawing their focus. With Orbit, your TV or online creative can run seamlessly, no re-edit required.
Large-Format Landscape - designed to mirror the 16:9 widescreen aspect ratio, Orbit provides a smooth transition for TV and video content, ensuring brand consistency and creative efficiency. Be it 8-minute short form video, 2-minute trailers, 30 sec TV spots or 10 sec DOOH spots, Orbit supports all content lengths - offering complete flexibility for digital storytelling.
Big Insights
Orbit delivers substantial reach with 20 million all adult impacts per fortnight (per 15% SOV). It also consistently delivers through multiple research studies, including our two most recent eye-tracking studies:
The Attenion Space (2024)
To update and expand our understanding of how advertising works in the retail and leisure space, we decided to delve deeper into the attention drivers of our screens and ad formats. Using remote eye-tracking, via a video simulation of fifteen different ad scenarios, we were able to compare attention times and other engagement factors, including brand recall.
We found audio is an amplifier for target audience and the message. Audio drives the first attention moment (+52% More likely to be drawn to the ad FIRST when it features audio), enhances recall by +35% and is a more effective way of connecting with the target audience.
What Are You Looking At? (2020)
In 2020, a smaller, physical eye-tracking study in malls showed how our ad assets provided a visual distraction to shoppers, who looked at our Orbit screens for around 7 seconds; and the longer people spent looking at Orbit, the more likely they were to remember the campaign.
We also found that the addition of audio to campaigns disrupted shoppers from their normal behaviour and diverted attention to the screens:
Audio prompts participant to double-take and look round at the screen and spend nearly 5 seconds watching
Think DOOH Can’t Do More?
Scale, visibility, and fame are at the heart of every great campaign - but sometimes, a little something extra is needed. Orbit takes Digital Out-of-Home further, blurring the boundaries between screen and experience to bring consumers closer to brands. When campaigns demand more than impact - when they need interaction, immersion, and imagination - Orbit delivers.
3D Anamorphic
Orbit supports 3D Anamorphic content, allowing creatives to break the boundaries of the screen and deliver jaw-dropping visual effects that stop shoppers in their tracks.
Complete Ownership
Orbit offers 100% Share of Voice (SOV), giving brands full control over the screen environment. Takeovers can extend beyond the digital surface with vinyl wraps, floor graphics, and interactive builds - including touch, gesture, and motion-capture experiences. The format also creates an ideal stage for sampling activations and brand ambassador engagement.
100% SOV allows for increased screen time & more chance for longer fixations
Interaction
With complete ownership comes the power to interact. Orbit’s full-screen exclusivity enables a multitude of interactive activations, from touch and gesture control to motion-triggered and mobile-based interactivity. These experiences gamify the screen, transforming it into a giant interactive billboard that not only captures attention but encourages real-time audience participation.
The surrounding space can also be customised with branded wraps and artwork, providing visual cues or on-screen prompts to guide engagement - while on-site ambassadors can enhance the experience with live interaction, sampling, or data capture. Together, these elements make Orbit campaigns not just seen or heard, but felt.
Dynamic Content & Real-World Relevance
Orbit goes beyond static creative - it’s built for dynamic, data-driven content that adapts to the real world in real time. Using dynamic copy, brands can inject relevance and immediacy into their campaigns, aligning creative messaging with live conditions or cultural moments.
Whether it’s changing copy to match the weather, displaying a live countdown clock to a product launch, or updating offers and messaging throughout the day, Orbit allows brands to stay timely, reactive, and contextually connected. This flexibility helps campaigns feel alive, making every impression more meaningful and every moment more memorable.
A Growing Network
Orbit is more than a collection of screens - it’s a connected national network built around scale, consistency, and audience impact. With 30+ large-format screens (and expanding), Orbit is now live across the UK’s most prominent retail and lifestyle destinations, including 13 of the top 30 and 22 of the top 60 shopping centres.
We offer a range of tailored media packs that can reach a broad national audience while maintaining the flexibility to target by region, demographic, or retail profile. Whether it’s a high-impact national takeover or a precision-targeted local burst, Orbit’s footprint delivers scale without compromise.
Each site is chosen for impact, visibility, and shopper engagement, making Orbit the go-to platform for brands ready to think bigger, bolder, and more immersive.
Want to discuss this further? Please feel free to get in touch if you would like to talk to us about opportunities relating to anything mentioned above or any other queries.