Banner Portfolio Expanded With Addition Of Eldon Square
We are delighted to announce the launch of two new large-format Banner locations at Eldon Square, further expanding our premium retail media portfolio in one of the UK's leading shopping destinations.
Measuring 3m x 5m, the two double-sided banners deliver high-impact visibility in key open atrium spaces, placing brands directly in the path of millions of shoppers across one of the North East's premier retail and leisure destinations.
The new Banners debut with Just Eat's vibrant ‘Summer Goals’ campaign, combining bold seasonal messaging with a playful nod to the recent FIFA World Cup 2026 to create an eye-catching launch.
Why Eldon Square?
Located in the heart of Newcastle city centre, Eldon Square is one of the North East's most prominent retail and leisure destinations. Home to over 110 retail brands and 30 food and beverage operators, the centre welcomes more than 26 million visitors annually and continues to attract a broad and engaged audience.
Anchored by flagship stores including Fenwick, John Lewis, Apple, H&M, Next and Boots, alongside a growing mix of fashion, beauty, dining and leisure brands, Eldon Square has established itself as the destination of choice for shoppers across the region. Its 1.6 million catchment population and central city location ensure a consistent flow of local residents, commuters, students and visitors throughout the week.
Why Banners?
Limited Space’s banner format has become a cornerstone of retail media planning thanks to its combination of visual dominance and flexibility. The banners are positioned in central concourse areas, ensuring maximum visibility and consistent brand messaging throughout a shopper’s journey.
Key features of the format include:
High-impact visuals: Large-scale display that commands attention from a distance
Strategic positioning: Installed at key high-traffic areas for optimal audience reach
Modular flexibility: Able to run in both portrait and landscape orientations, allowing for extensive creative flexibility
Double-sided – allowing for multiple creatives
Limited Space’s Banner network now covers 26 large format Banners across 13 of the UK’s most prestigious retail destinations, providing national reach and delivering over 30million All Adult impacts.
The introduction of these new banner locations expands our media offering within Eldon Square itself, complementing our existing formats that include Adlift and Panoramic as well our recently upgraded large format Orbit digital screen.
This provides brands with an even greater opportunity to connect with consumers in a setting that drives both dwell time and purchase intent. The banners offer a prominent and consistent brand presence during the moments that matter most - just before the point of purchase.
Want to discuss this further? Please feel free to get in touch if you would like to talk to us about opportunities relating to anything mentioned above or any other queries.