Get To Know: George Camp
Our Trading Director looks back on his first year at Limited Space
Can you tell us a bit about your career before joining Limited Space and what initially sparked your interest in the OOH industry?
I’ve always worked on the sales side in media. I started out selling ads for trade magazines, then moved into Formula 1 selling for the official race programmes. After that, I did international events and exhibitions, including one focused on commodities trading. Eventually, I switched to a trading role at WPP (then Kinetic) and that’s really how I got into OOH.
How has your previous experience helped you in your current role?
Working as a trader is, in my opinion, the best way to get to know the OOH industry. You learn the lay of the land, make lots of contacts, and get a real understanding of how everything works. Now I use that experience every day to help the team understand where clients are focusing and why, and to make sure we can give the right advice.
What was it about Limited Space that attracted you to the company and what were your first impressions when you joined?
The business has always been respected in the industry for its history of delivering and constantly evolving its offering, and now it’s in an exciting period of growth. We’ve got strong products, a clear USP, and we’re niche enough to really stand out. But what made it a no-brainer for me were the people — from day one, it felt like a team that genuinely enjoys working together, and that kind of culture is rare and invaluable.
Looking back over your first year, what are you most proud of so far?
I’m proud of how quickly I’ve been able to get up to speed and make an impact. Joining a new business can be a steep learning curve, but the team have made it easy for me to hit the ground running — building relationships and driving things forward right from the start. We’ve really developed our systems and processes on the trading side which now makes our offering much more accessible for our clients, agencies and partners. We’re already seeing the benefits, and with our digital rollout now well underway and moving at pace, I’m confident this momentum will only continue to build.
Which campaign or project stands out as a particular highlight to you so far, and why?
Targeted campaigns really stand out for me, especially when they are store support. We created tools that let us respond instantly to briefs, and in a market where digital inventory moves so fast, that speed and accuracy really makes a difference. It is great to see that having the right tools can make such an impact.
“We’ve really developed our systems and processes on the trading side which now makes our offering much more accessible for our clients, agencies and partners”
What do you enjoy most about working in this industry?
It is the people. Everyone knows everyone, and you always have someone to rely on if you need it. Plus there is a fun side to the industry. Whether it is social events or just having a laugh, it makes it a nice place to be.
OOH is one of the last channels that still brings a real sense of spectacle to advertising, and it’s only getting smarter and more dynamic thanks to data and technology. It’s an industry that’s constantly growing, so every day brings a fresh challenge and a new way to push your creativity.
Have you noticed any trends or changes in the landscape over the past year?
Creativity has become really important. Brands want something new and different, something they can call a media first. At the same time the digital side is very short-term and fast-moving, so being able to act quickly while still thinking creatively is key.
What are you most excited about in the year ahead?
Limited Space is on a really exciting journey right now. We’ve got new malls, new sites, and new formats coming online, and I’m looking forward to seeing them rolled out to market. There’s a real sense of momentum as we grow and evolve, not just in the scale of our network but also in the sophistication of our offering. It’s exciting to be part of a team that’s pushing things forward and delivering new opportunities for brands - there’s a real buzz around the team and a sense that we’re building something really special.
Outside of work, what do you enjoy doing in your free time?
I like to stay busy. I help coach my daughter’s U10 football team, and you will often find me helping out on a friend’s chicken wing van. You’ll also find me on occasions cooking up three-course meals at hen parties in just an apron!
Want to discuss this further? Please feel free to get in touch if you would like to talk to us about opportunities relating to anything mentioned above or any other queries.