National DOOH Network Grows With Eden Centre Additions
We are delighted to have expanded our premium Digital Out of Home portfolio with the launch of new screens at Eden Shopping Centre, High Wycombe. This includes the introduction of a striking large-format landscape Orbit screen alongside four new D6 portrait displays, giving advertisers a powerful combination of scale, flexibility and audience reach in one of the South East's busiest retail destinations.
The new sites have been designed to engage shoppers throughout their journey, from high-impact brand moments to continued and repeat exposure across the centre as well as forming a key part of our connected national network. Together, the formats provide brands with an effective platform to build awareness, drive consideration and influence purchase decisions at the point consumers are most receptive.
Eden Shopping Centre has established itself as one of the region's leading retail and leisure destinations, welcoming approximately 12.8 million visitors annually following significant growth in 2024. The centre continues to attract investment from major national retailers and leisure operators, reinforcing its position as the retail heart of Buckinghamshire.
Spanning more than 850,000 sq ft, Eden brings together over 100 shops, restaurants and leisure attractions, offering visitors a true day-out destination. Anchored by leading brands including Primark, Marks & Spencer, Next, H&M, Tesco, TK Maxx, Sports Direct and Decathlon, the scheme is complemented by an extensive leisure offer including Cineworld, Hollywood Bowl and a wide range of cafés and restaurants.
With a catchment of almost half a million residents and excellent road and rail links, Eden attracts a broad and highly valuable audience. Families enjoy its leisure attractions and events programme, young professionals visit for fashion, food and entertainment, while affluent local shoppers make regular visits throughout the week. This diverse audience creates an ideal environment for national and regional brands looking to reach consumers across multiple demographics in a premium retail setting.
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