UK DOOH Grows 28% in Q1 2017
Outsmart, the trade body for the Out of Home (OOH) industry, has announced that Digital Out of Home (DOOH) revenue for Q1 2017 has been recorded at £107 million - up by a significant 28% on Q1 2016. Digital now accounts for 42% of all Out of Home revenue, an increase of 9.4 percentage points on Q1 2016.
Total OOH revenue for the quarter is £252million. This is broadly flat year on year, but revenues in from March 2016 to March 2017 are up 3% on the prior 12 months.
Justin Cochrane, Chair of Outsmart, comments that “the transformation of the Out of Home medium continues with further investment in digital. State-of-the-art inventory and technology continue to enable advertisers to benefit from the flexibility and dynamism of digital Out of Home, as well as complement or amplify classic Out of Home campaigns.”
2017 marks the appointment of PwC, who will now undertake the revenue reporting for the Out of Home industry, on behalf of Outsmart. PwC has considerable experience in the Out of Home sector having worked with a number of the leading companies in the sector.
Information supplied via Outsmart