UK DOOH Grows 28% in Q1 2017

Outsmart, the trade body for the Out of Home (OOH) industry, has announced that Digital Out of Home (DOOH) revenue for Q1 2017 has been recorded at £107 million - up by a significant 28% on Q1 2016. Digital now accounts for 42% of all Out of Home revenue, an increase of 9.4 percentage points on Q1 2016.

 

Total OOH revenue for the quarter is £252million. This is broadly flat year on year, but revenues in from March 2016 to March 2017 are up 3% on the prior 12 months.

 

Justin Cochrane, Chair of Outsmart, comments that “the transformation of the Out of Home medium continues with further investment in digital. State-of-the-art inventory and technology continue to enable advertisers to benefit from the flexibility and dynamism of digital Out of Home, as well as complement or amplify classic Out of Home campaigns.”

 

2017 marks the appointment of PwC, who will now undertake the revenue reporting for the Out of Home industry, on behalf of Outsmart. PwC has considerable experience in the Out of Home sector having worked with a number of the leading companies in the sector.

 

Information supplied via Outsmart

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn
  • RT @intugroup: A legendary ice cream parlour on the Southend seafront is opening at @intuLakeside this summer https://t.co/cS3DkwlpPB https…

    2 days ago:

  • Looking to build widespread campaign awareness, Specsavers recently used our Adlift platform to connect with the bu… https://t.co/yDI1h8sU1Y

    4 days ago:

  • We love this from @kineticwwUK! #ActiveJourneys 📱 https://t.co/YmKbJRONs4

    5 days ago:

  • Using our Panoramic and Banner platforms, Dior Sauvage were able to deliver significant campaign exposure in the ru… https://t.co/RA5LzyrlpQ

    5 days ago:

  • International ice-cream brand signs up with @intugroup for first UK store > https://t.co/Y9yYH2Wc0f #retail #derby

    5 days ago:

  • We love this unique creative from Wilkinson Sword, who recently took advantage of Limited Space’s Adlift sites to d… https://t.co/ohSgNQKae6

    1 week ago: