OPAL AWARD WINNERS
Limited Space, together with intu, the owner of the UK’s largest and most popular shopping and retail destinations, won big at this year's Revo OPAL Awards.
Limited Space’s campaign for Despicable Me 3 won the top award in the ‘Media Campaigns’ category, having run on intu’s new rotating shopper screens at intu Lakeside.
Specifically designed to take advantage of the screen rotation, the campaign used a custom animation that saw the film’s main character, Gru, battling it out with his minions for airtime – seemingly pushing them off the edge of the screen as it rotated upwards between a landscape and portrait version of the movie trailer. Combined with high definition dynamic display and audio, the format provides a unique, creative and impactful digital platform that provides value on both an advertising and shopper experience level.
The campaign received glowing reviews from the judges including the below:
“A great refreshing use of media with excellent content that played to this perfectly.”
“Completely unique execution that overcame multiple technical challenges to provide a one off experience for viewers.”
intu’s shopper screens, in partnership with Limited Space and digital screen specialists ADI, also picked up the award for ‘Mall Transformation’, a new category for 2018. The award recognised the innovative and ground-breaking nature of the new screens, part of ADI’s EPOCH range, which can all rotate 90 degrees between portrait and landscape orientations.
The screens are part of a continuing partnership between intu, Limited Space and ADI that has already seen a network of giant screens installed this year at intu Lakeside, intu Metrocentre, intu Merry Hill and intu Braehead. You can find out more about this here > https://www.intugroup.co.uk/en/news/news-and-press-releases/intu-launches-revolutionary-digital-screens/
Established in 2012, The Revo OPAL Awards aim to promote the unique commercial brand opportunities that retail environments offer, by recognising and showcasing the best examples in the marketplace, encouraging further innovation and creativity.