News

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29th March 2010

Coty used mirrored vinyls on Adlift to promote sales of the CKIN2U fragrance in the important Christmas gifting period.

Over 50 sites were hand selected across 11 malls with proximity to Boots wherever possible, and the mirrored vinyls delivered a premium synergy with the creative to appeal to the target audience of 18-44 year old females and drive footfall into Boots stores.

21st December 2009

Limited Space used a combination of its high impact ad formats to provide total domination campaigns for Paramount and Warner Bros over the Christmas period and the preceding months. The campaigns for the DVD release of Star Trek, Transformers 2 ‘Revenge of the Fallen’ and the latest DVD release of Harry Potter ‘Harry Potter and the Half Blood Prince’ all featured on Adlift, Panoramic and Ad HD across our flagship malls.

The campaigns for Star Trek and Transformers also took full ownership of our AdHD screens and showcased the DVD trailers by wrapping the screen surround with eye catching graphics and full audio that truly dominated the surrounding mall environment.

27th February - 2010

22nd February - 2010

Limited Space used Adlift and Experience formats to help promote CSI: The Experience by turning the lifts in Bullring Birmingham into crime scenes. The Adlift sites and Adlift Experience locations were situated in the central concourse area of the mall, which benefited from high footfalls and dwell times. The lifts have been transformed with creatives which featured yellow crime tape, warning shoppers they're entering a crime scene.

“The yellow tape across the doors looks so realistic that we’ve actually had shoppers at Bullring wondering whether the lifts are out of bounds,” said Tim Walley, general manager of Bullring. “Limited Space’s formats are always great at engaging consumers and driving traffic and sales, so they were an obvious choice to promote the opening of CSI: The Experience.”

27th February - 2010

Peugeot used a mixed campaign of Adlift and Ad HD to promote awareness of their latest CC Allure series.

Adlift delivered coverage of the mall in high footfall locations whilst Ad HD showcased the advert for the car with high impact, using full audio to bring the campaign to life.

We are pleased to announce the launch of our new Audience Reach Health and Beauty Pack.

This pack will offer a targeted advertising solution of 100 solus Adlift sites or banks of lifts, hand selected for their proximity or key line of sight to retailers such as House of Fraser, Debenhams, Selfridges, Boots and the Perfume Shop in 20 of the very best of the UK’s premium flagship malls.

With 17.5 mall visitors per 2 weeks, our Health and Beauty Pack will provide maximum impact and deliver a prominent and targeted campaign by offering strategic media positioning for your brand.

A new range of vinyl products†are being introduced to enhance the Adlift portfolio further. The new production techniques include a 'Mirror', 'Steel' and 'Sparkle' effect which will allow clients to overprint with their original artwork but the intention is to leave selected areas of the creative blank in order for the vinyl to show through. The different vinyls intensify clients designs and result in some stunning visual effects.

Initial one day trials were recently held at Lakeside with four different advertisers all using the techniques in a variety of ways. The luxury and fashion retailers involved used the opportunity to give their brand a tone of quality and sophistication whilst others used it to generate further excitement around their product and inject some fun and amusement into their designs.

The new vinyls have been developed so that existing artwork can be very easily adapted to work with the new effects and will be sold as add-ons to enhance national Adlift campaigns. 'Mirror', 'Steel' and 'Sparkle' can be incorporated into approximately 80% of the Adlift portfolio and will be available from the beginning of July.

13th June 2008

We are delighted to welcome two new members of staff to our rapidly expanding team.

Oliver Ogilvie joins as Operations Manager from distribution company, Fulfillment House and will be responsible for streamlining the companies operations and future proofing. His role has been created as a direct consequence of the rapid growth we have experienced as a company, particularly over the past 12 months.

Lucia Briant also joins as Traffic Manager from events company Big Bear Events and will be responsible for managing all inbound and outbound production and installation jobs as well as maintaining the Adlift inventory and booking system.

23rd June 2008

Limited Space launches a new experiential product this week through a selection of the Uk is most desirable malls. It provides advertisers with an opportunity for total customer engagement set within a busy retail environment that makes media consumption challenging for any format not delivering dwell times.

Adlift Experience sites launch as specials that take the impact of Adlift to another level when shoppers step into the lift and are confronted with a 360∞ wrap which essentially turns the lift into a branded room. This, coupled with the high dwell times the lift journeys deliver ensure that any brand messaging is thoroughly absorbed. Clients can choose to enhance their Experience sites further by adding other sensory devices such as sound boxes or scent releases in order to really captivate their audience and fully engage them with their brands message.

Experience will initially launch in four malls including The Bullring in Birmingham as well as Europe's largest shopping centre The Metro Centre in Gateshead. The format will then roll out to more malls within the Adlift portfolio as the year progresses.

Adlift Experience launches with a campaign for PepsiCo and 7-Up featuring their brand ambassador Fido Dido. The creative is such that walking into the lift you are surrounded by a tropical rain forest back drop and greet Dido holding a bottle of 7-Up accompanied with the strapline, 'Nature is closer than you think! 100% natural flavours'. It is heightened further with a sound box playing sounds of the rain forests such as parrots and crickets creating an all over sensory experience. Planning and buying was handled by Mindshare/ Kinetic and creative by AMV BBDO.

Laura Navarro, brand manager of 7-Up at PepsiCo, UK bottler Britvic says, 'We are delighted to be the first brand to be working with Adlift on this innovative project. We are literally able to immerse and surround out consumers in our brand in a refreshingly sensorial and engaging way'.

15th Aug 2008

As the much publicised Cabot Circus shopping centre in Bristol opens officially today as one of the biggest mall openings in some years, Limited Space is the only media owner who is currently able to offer advertising space at the £500m mall.

With 140 stores including anchor store Harvey Nichols the mall is sure to attract a wealth of advertisers and Adlift has already seen numerous forward bookings. The first campaign we are running at the mall also goes live today for G-star, a retailer who is opening another new store at the dramatic shopping centre.

Cabot Circus is run by The Bristol Alliance which is owned jointly by commercial property owners Land Securities and Hammerson. The group have been extremely selective with their brands and launch partners and consequently the store list includes retailers such as Hugo Boss, Guess and Apple. The group felt Limited Space fitted this profile and consequently granted them the licence as the first media owner to be able to sell advertising space within the mall. The new Adlift sites will be located at the highest footfall locations targeting every visitor and visible from every level of the mall.

Boasting 25 restaurants, numerous apartments, offices, student housing, a cinema as well as a hotel stretching across 36 acres, the colossal project has been 8 years in the making and has played a huge role in changing the face of Bristol. It is also bringing 4,000 more jobs to the area.

25th Sep 2008

Limited Space has agreed a 7 year commitment with WindowGain, the technology company behind high definition large format rear projection screens, to be the exclusive sales partner for WindowGains network of flagship UK shopping malls from 1st November in a deal worth £9.5m.

The pioneering new technology will enable clients to showcase TV ads, movie trailers and digital content with full audio and high definition visuals for the first time in shopping malls on a network of screens up to 110sq/ft in size. Limited Space will launch the network as AD HD.

Utilizing 3Mís patent Vikuiti screens and Panasonic HD projectors, the AD HD network will initially be located within 12 premium UK shopping malls including The Metro Centre, Bluewater, The Bullring and Meadowhall with all of the sites located in high footfall areas. Plans for rolling out distribution into Adlifts existing portfolio will continue during 2009

Simon Russell, Managing Director of WindowGain UK stated that this agreement

''It's an exciting step in the growth of the business and will provide a premium digital solution in UK Shopping malls through a proven sales partner'.

15th Oct 2008

All of our AD HD sites are currently undergoing a framing programme to enhance and brand each of the giant rear projection digital display screens.

The framing programme is currently rolling out through each of the AD HD flagship malls and is due to be completed by the end of the month. It will also see each screen benefit from an anti-glare vinyl which will enhance their performance and impact even further.

12th March 2009

10th May 2009

We are expanding our team by appointing two additional members to strengthen our sales and marketing departments.

Graeme Stirling joined us this month to the newly created role of Client Account Manager responsible for building and maintaining relationships with key clients. His remit will involve establishing client objectives and providing insight to the agency sales team in order to collectively deliver solutions across the Limited Space portfolio. Stirling, formerly Outdoor Group Head at Admedia, brings a wealth of experience to the company spanning 20 years in Outdoor, Digital and Print.

Clare Bircher will also be joining us in June as Sales and Marketing Assistant. Her appointment will allow us to place further emphasis on client servicing, accountability and research, all areas that we are keen to focus on during 2009.

1st Dec 2008

Due to the success and growth of not just Adlift but our other networks over the past 18 months we have decided to rebrand and draw more emphasis to Limited Space itself and pull all of our brands under one umbrella.

We launched our core product, Adlift in September 2006 and we've witness huge growth with the format to date. Its portfolio has increased dramatically since inception to 67 malls throughout the UK with 80% concentrated into the top 100 mall rankings. Adlift has also attracted a range of new categories including telecoms and luxury brands as well as continuing its popularity with entertainment clients.

However, its not just Adlift which has been the success story. The introduction and expansion of our other brands such as Panoramics, AD HD and Experience along with our creative unit, AdImpact, has meant that we now offer a much broader portfolio of offerings. The converging of brands will encourage focus on providing strategic solutions that work for clients whether that be a single or multi-format approach.

The rebrand also brings with it a brand new website. We hope you enjoy looking around.

21st May 2009

We are delighted to announce that we have strengthened our offering at the Metro Centre, the UK's number 1 ranked mall and the largest shopping centre in Europe.

Our new Panoramic site stands at 9 meters high with a total surface area of over 22 square meters and is located within the new 'yellow' mall which has recently benefited from a complete refurbishment programme.

The new site is visible from each level of the mall whilst achieving huge central mall presence and impact. It will be our second Panoramic at the Metro Centre which currently attracts nearly 1 million visitors to its stores every 2 weeks.

Limited Space have repackaged their entire Adlift portfolio after reassessing the existing campaigns in order to launch a range of fresh new products to the market.

Adlift distribution has grown significantly over the past 18 months now offering sheetage in over 70 malls, 50% of which are concentrated into the top 10% including 8 out of the top 10 flagship malls. The new packs have been put together in order to reflect and optimize the greater footfalls and dwell times these premium end malls deliver therefore increasing cost efficiencies. The new ‘Flagship’ pack, which supersedes Adlifts previous premium pack, demonstrates this by delivering an 18% increase in shopper footfall based upon the previous equivalently sized campaign.

The repackaging has been carried out in order to address the current need for greater value in the market place and significant emphasis has been placed on ensuring that each campaign delivers optimum footfalls and coverage of the UK focusing on the main conurbations and key cities. The local knowledge Limited Space has of every single one of their malls means that each campaign has benefited from a long process of hand selection to ensure that distribution is as superior as it can be within each mall. This involves using only the most prominent lifts which include key entry and exit points and central mall locations whilst ensuring that each campaign achieves equal prominence as shoppers circulate through the mall.

28th May 2009

22nd June 2009

Following on from the recent launch of Limited Spaces new Flagship, Premium and National packs we are pleased to announce our new Audience Reach Gaming Pack that offers a targeted advertising solution in proximity or key line of sight to game and entertainment retailers in the very best of the UK’s flagship malls.

As 13 % of the floor space in these elite malls is leisure specific, we can now offer strategic media positioning to home entertainment retailers such as Game, HMV and WHSmiths. With 14+ million mall visitors per 2 weeks and an audience demographic of 16-44 year olds, our Gaming Pack will provide maximum impact, delivering a prominent, targeted campaign to the most popular audiences with the greatest spending power.

1st September 2009

Limited Space and Urban Digital have been working in partnership since November 2008 for the development, installation and sale of AD HD rear projection screens in premium shopping malls throughout the UK.

As of the 1st September 2009 Limited Space will become the sole point of contact regarding the AD HD network, while Urban Digital’s role will change from a partner in AD HD to service and technology provider.

Matt Gordon, Managing Director at Limited Space says:

“The natural progression of AD HD was for Limited Space to fully integrate it with our current product range, both from a sales and a contractual point of view allowing it to sit alongside our current Adlift contracts. Our goal is to further enhance the AD HD offerings in malls by expanding the number of malls and sites, improving the quality where possible, targeting permanent locations and ensuring that the network is robust and stable”

AD HD has advanced significantly over the past 10 months and is now well recognised within the media buying industry as a premium entry point into shopping malls for new clients. It is also an excellent stand alone and add on digital media offering for current clients.

4th September 2009

Following on from the recent launch of our new Audience Reach Gaming Pack, we are pleased to announce our new Audience Reach Telecommunications Pack. This pack will offer a targeted advertising solution of 260 sites in proximity or key line of sight to telecommunications retailers in 64 of the very best of the UK’s flagship malls.

With 38 million mall visitors per 2 weeks, our Telecommunications Pack will provide maximum impact using solus Adlift sites or banks of lifts, delivering a prominent, targeted campaign by offering strategic media positioning to retailers such as Carphone Warehouse, O2, Orange and Phones4U.

30th October 2009

THQ used our Gaming Pack; including Adlift sites, Panoramic large format posters and Ad HD digital screens to promote their release of UFC Undisputed 2010 in flagship malls such as the Arndale Centre, Manchester and Cabot Circus in Bristol. As part of the campaign, designed to target 15-34 year olds, THQ took ownership of the Ad HD screens, which involved creating specially designed giant THQ artwork.

Jeremy Taylor, Mindshare says “Limited Space are great to work with because they really understand the mall environment and can advise us on what will work best for the client in that space. THQ wanted a campaign with real impact. Limited Space’s malls are the most popular and consequently have the highest footfalls so the combination of that and their gaming domination pack was perfect to engage with UFC’s target audience, and drive direct sales right at the point of purchase.”

3rd June

Limited Space wrapped the entire frames of the Ad HD network – giant screens of up to 110 sq/ft with full audio to help promote the new BMW 5 series. Shopping malls were not an obvious location for BMW ads as its target audience is affluent men but we recommended premium malls in our network with the highest overall footfalls and concentration of men to make sure the ads were as targeted as possible.

Abigail Humphrey, senior account manager, said “Limited Space knows the mall environment inside out and could give us the insight and figures we needed to take to the client to back up the decision to use these locations. It’s always great working with them as they have the expertise and innovative formats to help make targeted campaigns highly relevant.”