Delivering ‘Ultra HD’ digital content, full zonal sound, physical showcasing opportunities and additional static branding, Orbit Ownership offers advertisers a complete in-mall digital branding opportunity.
Built around 165” screens, the sites utilise the skills of display solutions specialists NEC to produce cinema screen quality, ‘Ultra HD’ images.
In addition, the platform also incorporates complete zonal sound – unique within digital mall advertising – adding an extra sensory dimension by taking its engagement capabilities beyond just visual attraction. In fact, our research shows that 58% of shoppers find that sound plays a key role in drawing their attention.
Advertisers can then also extend their branding with a complete screen surround to create an overarching brand experience.
On top of the above features installed ‘as standard’ on an ownership campaign, our Orbit Ownership channel also has the potential to incorporate additional interactive capabilities, ranging from touch- and gesture-based interactivity to engagement via smart devices and iBeacons, encouraging deeper levels of engagement and a more personal, bespoke conversation with the advertiser.
165” ‘Ultra HD’ resolution digital screen
Full zonal sound speakers providing attention grabbing audio
Interactive capabilities including touch, gesture, AR and mobile connectivity
Innovative ‘smart window’ including unique product display
National network in top 30 ranked UK malls