The Greatest Showman
The greatest show for The Greatest Showman
Limited Space recently provided 20th Century Fox with a combination of Adlift formats to promote the release of The Greatest Showman.
The lift sites were used to full effect in order to further engage with consumers by not only wrapping the external lift doors but the interiors aswell. Once shoppers were inside the lift they were greeted with full 360 degree wraps featuring all of the main characters.
Taking the immersive experience further, sound boxes were placed within the lift to entice consumers to the cinema by playing a preview of the film’s featured song.
To ensure maximum awareness, the campaign was placed on multiple Adlift sites across a selection of UKs most prominent malls.