Specsavers

The perfect frame

Using Limited Space’s Adlift format, Specsavers were recently able to promote the new range of Balmain frames to a busy and affluent mall audience.

The Specsavers artwork, tagged with the in-mall store location, ran across multiple banks of lifts that covered all three levels of intu Lakeside, delivering a widespread message whilst ensuring traffic could be driven towards the main purchase point.

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