SING

Looking to promote its latest Illumination Entertainment release, SING, Universal Pictures came to Limited Space looking for an innovative digital solution for its mall advertising activity.

Basing the campaign concept on a network of large format digital screens that also included audio and full screen surround wrap, Limited Space gave SING its own ‘mini cinema’ experience within the mall environment – targeting families during their leisure time when they have capacity to consume the content.

 

The campaign also featured a bespoke special build in the form of 3D lettering, which was attached to site at Bluewater, creating a unique impact on the surrounding environment and completing a media first for Limited Space.

 

The digital screen activity was supplemented by Adlifts (lift door advertising) throughout 28 of the UK’s most popular shopping centres, providing a national audience of 34 million shoppers across a two week period.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • ✨Introducing Platinum ✨ Our mirrored vinyl gave Coach’s latest fragrance standout impact just in time for Chris… https://t.co/x07nvzBRyJ

    17 hours ago:

  • Making malls fun!! We love this - PLAYMOBIL fun buggies have been rolled out at @intugroup shopping centres to brin… https://t.co/QsVx4rVjuE

    20 hours ago:

  • Stay up to date with all our latest #OOH and #DOOH campaigns in our campaign gallery! VISIT >… https://t.co/jgRPEuawrG

    3 days ago:

  • RT @DavidSanderson_: Stunning corner @GStarRAW store just opened @intuLakeside close to @CalvinKlein @HUGOBOSS @KurtGeiger @VictoriasSecret…

    4 days ago:

  • Cineworld and Hollywood Bowl are opening at @intuwatford's £180 million extension this week as part of work by int… https://t.co/8gL665hPLO

    5 days ago:

  • Swarovski were recently able to launch our impressive box banner in central atrium spaces of top #retail and… https://t.co/CfCYJf19rI

    6 days ago: