With a new Playstation VR experience to promote within malls, Sony recently looked to Limited Space to provide strategically located messaging in Meadowhall, Sheffield.

Offering multiple Adlift locations for targeting shoppers throughout the mall, the Playstation campaign used different creatives that boldly showcased the VR headset situations – ranging from a striking all-action play sequence to coming face-to-face with dinosaurs – whilst also pointing people in direction of ‘The Future of Play’ experiential activity.

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