Playstation

With a new Playstation VR experience to promote within malls, Sony recently looked to Limited Space to provide strategically located messaging in Meadowhall, Sheffield.

Offering multiple Adlift locations for targeting shoppers throughout the mall, the Playstation campaign used different creatives that boldly showcased the VR headset situations – ranging from a striking all-action play sequence to coming face-to-face with dinosaurs – whilst also pointing people in direction of ‘The Future of Play’ experiential activity.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • RT @Posterscope: "All of the key ingredients are in place so here’s why the medium will be bigger and better then ever." Posterscope's @Gle…

    18 hours ago:

  • Impact on every level - we're excited to be contracted to run Adlift (one of the most rapid coverage generators in… https://t.co/pOdWfoqXFP

    21 hours ago:

  • A selection of our latest #OOH and #DOOH campaigns! Visit our website to find out how we provide a range of high im… https://t.co/jFuhIWWBsI

    3 days ago:

  • Next is to invest in a multi-million pound state-of-the-art new store at @intuMerryHill as part of the shopping des… https://t.co/BlrJfKMCSN

    4 days ago:

  • Out-of-home is reaching its 'big bang' moment as #technology, #data and #infrastructure are now seamlessly coming… https://t.co/AaseQOl3oK

    5 days ago:

  • Creating a key presence in central atriums, our Banner format delivers scale, stature and 100% share of voice. 👀 Fi… https://t.co/vP1kRFPwou

    6 days ago: