Rascal. Rebel. Rabbit.
With the much-loved Peter Rabbit character being adapted for the big screen, Sony Pictures Animation were looking to generate as much exposure as possible for the movie’s pre-release campaign.
Using Limited Space’s Adlift platform, the Peter Rabbit campaign built widespread awareness throughout some of the UK’s top malls.
Utilising a combination of banks of lifts and single lift sites, multiple character creatives were able to run side by side to enhance the overall impact and introduce the star-studded cast.