Peter Rabbit

Rascal. Rebel. Rabbit.

With the much-loved Peter Rabbit character being adapted for the big screen, Sony Pictures Animation were looking to generate as much exposure as possible for the movie’s pre-release campaign.

Using Limited Space’s Adlift platform, the Peter Rabbit campaign built widespread awareness throughout some of the UK’s top malls.

Utilising a combination of banks of lifts and single lift sites, multiple character creatives were able to run side by side to enhance the overall impact and introduce the star-studded cast.

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