Passengers

Mass awareness is key for any movie launch, and with a brand new Sci-fi epic to promote, Sony Pictures saw malls as a vital area for audience engagement.

Limited Space was able to provide Sony Pictures with a unique platform for immersing shoppers into the Passengers film – using mall lifts as the basis of the activity.

 

Adlift showcased the main artwork of the film on the lift doors, using Jennifer Lawrence and Chris Pratt to generate intrigue, whilst the inside of the lifts transported shoppers into a unique experience.

 

Wrapping the inside of the lift allowed Sony Pictures to create their own versions of the Starship Avalon inside the malls, completely engrossing lift users into the world of the Passengers film, including a greeting message played through soundboxes as people entered.

 

The activity was further supported by Limited Space’s portfolio of mall formats, including Panoramic and Banners – covering 15 of the UK’s top shopping centres.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • intu adds Swedish retailer Monki to its retail mix at intu Eldon Square > https://t.co/Xf833pbsQi #malls #retail https://t.co/u5F9hPlhXB

    18 hours ago:

  • RT @RetailWeek: With the new generation of shoppers armed with smartphones, appearing on-trend on social media has never mattered more to f…

    3 days ago:

  • Our #TBT to @Specsavers, who recently used key standout locations to drive footfall in-store in support of their la… https://t.co/e0uSnphSdB

    4 days ago:

  • RT @intugroup: Opening soon...our £180m transformation of @intuWaford #retail #lesiure #development Come and talk to the intu team at #Rev…

    4 days ago:

  • 🗣 "The big screen definitely caught my eye. It looks really modern, really visual” 🗣 The perfect combination… https://t.co/QM1AqO2Lk1

    5 days ago:

  • Grosvenor Europe has signed Junkyard Golf Club at Liverpool One! The leading crazy golf concept is to open its fift… https://t.co/9jNpfSyeO5

    5 days ago: