Mass awareness is key for any movie launch, and with a brand new Sci-fi epic to promote, Sony Pictures saw malls as a vital area for audience engagement.

Limited Space was able to provide Sony Pictures with a unique platform for immersing shoppers into the Passengers film – using mall lifts as the basis of the activity.


Adlift showcased the main artwork of the film on the lift doors, using Jennifer Lawrence and Chris Pratt to generate intrigue, whilst the inside of the lifts transported shoppers into a unique experience.


Wrapping the inside of the lift allowed Sony Pictures to create their own versions of the Starship Avalon inside the malls, completely engrossing lift users into the world of the Passengers film, including a greeting message played through soundboxes as people entered.


The activity was further supported by Limited Space’s portfolio of mall formats, including Panoramic and Banners – covering 15 of the UK’s top shopping centres.

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