Paco Rabanne Millions

In the key period running up to Christmas, PUIG wanted to create an unmissable presence for it’s Paco Rabanne ‘Million’ and ‘Lady Million’ Fragrances.

Limited Space were able to offer a completely unique, media-first opportunity that saw a giant vinyl installation, measuring an impressive 274m2, applied directly to the ceiling of Bullring shopping centre, Birmingham.

Located directly above the main atrium in front of the entrance to anchor store Debenhams, Paco Rabanne’s #LetItGold campaign was instantly visible from all three shopper levels whilst being positioned in direct proximity to a premium point of purchase.

The activation is the first time an advertiser has ever placed a campaign onto ceiling space in a shopping centre, and becomes the largest media opportunity seen to date within the retail environment.

The campaign was enhanced by a collection of other high-impact media formats in additional mall locations throughout the UK including two double-sided hanging banners, each measuring 5mX3m, in Westfield Stratford and complete ownership of a large-format landscape digital screen in Manchester Arndale, complete with a full screen surround artwork wrap, ‘Ultra HD’ display and high quality audio.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • .@OutsmartOOH has announced that Out of Home revenue reported for the quarter January to March 2018 saw the total m… https://t.co/JhHP5PEbUR

    4 hours ago:

  • RT @intugroup: The divide between online and physical retailing has never been smaller says intu's Colin Flinn as he looks at five things d…

    8 hours ago:

  • Some #MondayMotivation from our #Bournemouth office this morning! (yes... this is on our doorstep!) https://t.co/qhqqHTF5ZY

    8 hours ago:

  • Team Limited Space are now on Instagram! 📷 Come and see what we've been up to... CLICK > https://t.co/qVuPN9VNLh https://t.co/sHvfMTJL03

    3 days ago:

  • RT @JayYoung_: Our @Clinique_UK teams are out in force and looking fantastic! Head down to Bluewater or Bullring for 10 days free foundatio…

    3 days ago:

  • intu Watford undergoes multi-million-pound makeover ahead of extension launch > https://t.co/tonq7Ur6OF https://t.co/lW5Hq28tRC

    4 days ago: