Optiwell

Looking to target females in the retail environment, Optiwell recently worked with Limited Space to create a big and bold impact across multiple mall media formats.

Our Adlift format, including both solus sites and banks of lifts, allowed Optiwell to showcase multiple creative executions, whilst the lift interiors provided them with a captive environment to grab the attention of lift users by wrapping each wall with bright campaign artwork.

 

The campaign was given extensive scale through the use of Limited Space’s Panoramic at the Manchester Arndale shopping centre – an advertising platform that measures up to 152 m2 in size, making it the largest advertising format in UK shopping malls.

 

The campaign was further enhanced through the use of Limited Space’s DSM SPOT digital screens, providing Optiwell with a one-in-four slot throughout the two week campaign.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • US beauty retailer @MorpheBrushes has officially opened its first store outside London and second in the UK at the… https://t.co/UdMQYK3p8x

    8 minutes ago:

  • ✨Introducing Platinum ✨ Our mirrored vinyl gave Coach’s latest fragrance standout impact just in time for Chris… https://t.co/x07nvzBRyJ

    20 hours ago:

  • Making malls fun!! We love this - PLAYMOBIL fun buggies have been rolled out at @intugroup shopping centres to brin… https://t.co/QsVx4rVjuE

    23 hours ago:

  • Stay up to date with all our latest #OOH and #DOOH campaigns in our campaign gallery! VISIT >… https://t.co/jgRPEuawrG

    4 days ago:

  • RT @DavidSanderson_: Stunning corner @GStarRAW store just opened @intuLakeside close to @CalvinKlein @HUGOBOSS @KurtGeiger @VictoriasSecret…

    5 days ago:

  • Cineworld and Hollywood Bowl are opening at @intuwatford's £180 million extension this week as part of work by int… https://t.co/8gL665hPLO

    5 days ago: