Looking to target females in the retail environment, Optiwell recently worked with Limited Space to create a big and bold impact across multiple mall media formats.

Our Adlift format, including both solus sites and banks of lifts, allowed Optiwell to showcase multiple creative executions, whilst the lift interiors provided them with a captive environment to grab the attention of lift users by wrapping each wall with bright campaign artwork.


The campaign was given extensive scale through the use of Limited Space’s Panoramic at the Manchester Arndale shopping centre – an advertising platform that measures up to 152 m2 in size, making it the largest advertising format in UK shopping malls.


The campaign was further enhanced through the use of Limited Space’s DSM SPOT digital screens, providing Optiwell with a one-in-four slot throughout the two week campaign.

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