Netflix – The Christmas Chronicles
Have you been naughty or nice this year?
Netflix set out to discover the answer from consumers by giving them a choice of two lift doors to enter, using our Adlift format to the fullest extent.
Once inside each lift, users were greeted with either a naughty interior or a nice one, all in promotion of Netflix’s festive film ‘The Christmas Chronicles’.
Based around the theme, the nice lifts featured a bright, cosy cabin interior showcasing a jovial-looking Kurt Russell (as Santa), whilst the naughty lifts displayed a darker creative with Santa guarding the exit. The Adlift sites were all tagged with locations, prompting each key city to make a choice.