Netflix – The Christmas Chronicles

Have you been naughty or nice this year?

Netflix set out to discover the answer from consumers by giving them a choice of two lift doors to enter, using our Adlift format to the fullest extent.

 

Once inside each lift, users were greeted with either a naughty interior or a nice one, all in promotion of Netflix’s festive film ‘The Christmas Chronicles’.

 

Based around the theme, the nice lifts featured a bright, cosy cabin interior showcasing a jovial-looking Kurt Russell (as Santa), whilst the naughty lifts displayed a darker creative with Santa guarding the exit. The Adlift sites were all tagged with locations, prompting each key city to make a choice.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • We're delighted to welcome Matt Carroll to our senior leadership team as our new Commercial Director,… https://t.co/RPAaXgQKnP

    15 hours ago:

  • RT @Hammersonplc: 44,843 people took to the ice at @Westquay ‘#SKATE on the Esplanade’ f/ 11 November - 6 Jan! Customers could enjoy some o…

    1 day ago:

  • Coach were recently able to achieve significant campaign exposure by combining both our Panoramic and Adlift format… https://t.co/gYLoCUJ0r9

    2 days ago:

  • Today the role of flagship stores is changing, and so is the role of a landlord. @intugroup take a look at what mak… https://t.co/ndpUrOX8Pq

    3 days ago:

  • RT @Hammersonplc: #Edinburgh’s favourite pizza brand, @atpizzauk, has signed for its second restaurant, & first in England at Grand Central…

    6 days ago:

  • #OOH set to achieve double digital growth in 2019 and @iab to report on #DOOH spend for the first time > https://t.co/lIVS2z6Tot

    1 week ago: