M&S – Dine In For Two
Looking to target shoppers in the build up to their weekends, M&S recently used DSM Spot to promote their ‘Dine in for Two’ campaign in direct proximity to their in-mall stores.
The latest addition to Limited Space’s digital portfolio, DSM Spot was the ideal format for the M&S activity, providing 25% SOV on large format digital screens whilst also offering the flexibility to target shoppers during the specific timeframe that the deal was live – looking to tempt mall visitors to ‘dine in’ at home on either the Thursday, Friday or Saturday.
M&S were able to convey a true sense of the brand’s stature through using our overhead HD digital screen site in intu Braehead, located above the busy mall traffic in the mall’s main central atrium to provide impact on a large scale.
The campaign was given further coverage through the UK by using Limited Space’s network of DSM screens, which offered direct engagement with passing consumers by being strategically located at shopper level.