With the mall environment being key to position retail brands in front of consumers who are ready to spend money, Movado recently worked with Limited Space to promote their latest watch collections.

Using a striking creative inspired by the watch design, the Movado activity placed the brand on Adlift sites, both banks and solus sites, across several of the UK’s top shopping mall locations. Each lift was also branded with the logos of retailers where the watch range was available.


To add impact to the activity, Movado also took the option to extend the campaign on to our Panoramic site at Manchester Arndale, escalating the scale of the campaign messaging to over 150 m².

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • intu adds Swedish retailer Monki to its retail mix at intu Eldon Square > #malls #retail

    18 hours ago:

  • RT @RetailWeek: With the new generation of shoppers armed with smartphones, appearing on-trend on social media has never mattered more to f…

    3 days ago:

  • Our #TBT to @Specsavers, who recently used key standout locations to drive footfall in-store in support of their la…

    4 days ago:

  • RT @intugroup: Opening soon...our £180m transformation of @intuWaford #retail #lesiure #development Come and talk to the intu team at #Rev…

    4 days ago:

  • 🗣 "The big screen definitely caught my eye. It looks really modern, really visual” 🗣 The perfect combination…

    5 days ago:

  • Grosvenor Europe has signed Junkyard Golf Club at Liverpool One! The leading crazy golf concept is to open its fift…

    5 days ago: