With the mall environment being key to position retail brands in front of consumers who are ready to spend money, Movado recently worked with Limited Space to promote their latest watch collections.

Using a striking creative inspired by the watch design, the Movado activity placed the brand on Adlift sites, both banks and solus sites, across several of the UK’s top shopping mall locations. Each lift was also branded with the logos of retailers where the watch range was available.


To add impact to the activity, Movado also took the option to extend the campaign on to our Panoramic site at Manchester Arndale, escalating the scale of the campaign messaging to over 150 m².

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