Lucozade Zero

Using a combination of large-format, mall media platforms, Lucozade were able to create a standout presence in the retail environment in promotion of their new ‘Lucozade Zero’ drinks range.


Being the largest advertising opportunity available in UK malls, Panoramic provided the ideal platform to generate mass awareness across the shopping centres, with our double-sided banner format also providing coverage in key central mall atriums.


The activity was topped off by the campaign utilising every inch of space on some of our lift banks, creating a full Adlift Media Wall of advertising by extending the creative beyond the lift doors. The ability to run multiple creative allowed for Lucozade to promote both the new ‘Orange’ and ‘Pink Lemonade’ flavours.

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