Lucozade Zero

Using a combination of large-format, mall media platforms, Lucozade were able to create a standout presence in the retail environment in promotion of their new ‘Lucozade Zero’ drinks range.


Being the largest advertising opportunity available in UK malls, Panoramic provided the ideal platform to generate mass awareness across the shopping centres, with our double-sided banner format also providing coverage in key central mall atriums.


The activity was topped off by the campaign utilising every inch of space on some of our lift banks, creating a full Adlift Media Wall of advertising by extending the creative beyond the lift doors. The ability to run multiple creative allowed for Lucozade to promote both the new ‘Orange’ and ‘Pink Lemonade’ flavours.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • Adlift Connect - a complementary #digital touch-point to drive & extend the relevance & impact of Adlift messaging…

    1 day ago:

  • The much anticipated redevelopment plans for @intuMK have been given the green light > #miltonkeynes #retail

    1 day ago:

  • New Special Report: 2017 Key Internet Trends and how #OOH amplifies its impact through reach and proximity to POS >

    2 days ago:

  • 59% of customers using Click & Collect at @Hammersonplc centres go on to make additional purchases >…

    3 days ago:

  • Congrats to @nattcarrON & @EmHood_1 for winning the @BmthAirFest competition! Look out for their video on our UK ma…

    4 days ago:

  • Check out our latest #OOH and #DOOH campaign photography on our website >

    4 days ago: