Lucozade Zero

Using a combination of large-format, mall media platforms, Lucozade were able to create a standout presence in the retail environment in promotion of their new ‘Lucozade Zero’ drinks range.

 

Being the largest advertising opportunity available in UK malls, Panoramic provided the ideal platform to generate mass awareness across the shopping centres, with our double-sided banner format also providing coverage in key central mall atriums.

 

The activity was topped off by the campaign utilising every inch of space on some of our lift banks, creating a full Adlift Media Wall of advertising by extending the creative beyond the lift doors. The ability to run multiple creative allowed for Lucozade to promote both the new ‘Orange’ and ‘Pink Lemonade’ flavours.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • RT @Posterscope: "All of the key ingredients are in place so here’s why the medium will be bigger and better then ever." Posterscope's @Gle…

    17 hours ago:

  • Impact on every level - we're excited to be contracted to run Adlift (one of the most rapid coverage generators in… https://t.co/pOdWfoqXFP

    21 hours ago:

  • A selection of our latest #OOH and #DOOH campaigns! Visit our website to find out how we provide a range of high im… https://t.co/jFuhIWWBsI

    3 days ago:

  • Next is to invest in a multi-million pound state-of-the-art new store at @intuMerryHill as part of the shopping des… https://t.co/BlrJfKMCSN

    4 days ago:

  • Out-of-home is reaching its 'big bang' moment as #technology, #data and #infrastructure are now seamlessly coming… https://t.co/AaseQOl3oK

    5 days ago:

  • Creating a key presence in central atriums, our Banner format delivers scale, stature and 100% share of voice. 👀 Fi… https://t.co/vP1kRFPwou

    6 days ago: