It’s a golden age for L’Oréal’s skincare and as such, the cosmetics giant required an advertising platform that would match the quality of the brand.


Limited Space’s DSM format offered L’Oréal the chance to run their digital content in full HD on a 165” screen. Taking ownership of the site at Bluewater shopping centre, the screen was also fully wrapped with artwork depicting their glamorous brand ambassador Dame Helen Mirren.

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