L’Oréal Fibrology

Limited Space recently worked with L'Oréal to provide a boost to the launch of the new ‘Fibrology’ haircare range.

Using a combination of high impact mall media formats, L’Oréal was able to create a standout presence for its campaign creative, which featured the aptly targeted strapline, ‘Rise Up’.

 

With our Panoramic and Media Wall formats providing the obvious connection with scale and stature, Adlift also provided a unique tie-in to the ‘Rise Up’ messaging by transporting shoppers up to different levels of the mall.

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