LEGO

Looking to inspire kids through amazing experiences and creative play, LEGO were able to collaborate with Limited Space to create an engaging interactive campaign, just in time for the cinema release of Solo: A Star Wars Story.

Taking advantage of our Orbit Ownership format, LEGO invites shoppers to “Master the Force” which incorporates gesture sensor technology, allowing passers-by to choose a side and start building spaceships using on-screen LEGO bricks.

With activations running in both Bluewater Shopping Centre and intu Metrocentre, LEGO were able to encourage deeper levels of engagement by inviting participants to ‘take a photo with the crew’ giving the opportunity for social sharing.

Results

In total, the campaign saw 2,797 interactions (where someone had chosen a side) across the week, with 5,594 minutes of gameplay. This constitutes 68% of the total time that both shopping centres were open.

  • 56% of people chose to be the Rebels
  • 44% chose the Empire
  • The highest score was 8,527

 

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • ✨Introducing Platinum ✨ Our mirrored vinyl gave Coach’s latest fragrance standout impact just in time for Chris… https://t.co/x07nvzBRyJ

    18 hours ago:

  • Making malls fun!! We love this - PLAYMOBIL fun buggies have been rolled out at @intugroup shopping centres to brin… https://t.co/QsVx4rVjuE

    21 hours ago:

  • Stay up to date with all our latest #OOH and #DOOH campaigns in our campaign gallery! VISIT >… https://t.co/jgRPEuawrG

    4 days ago:

  • RT @DavidSanderson_: Stunning corner @GStarRAW store just opened @intuLakeside close to @CalvinKlein @HUGOBOSS @KurtGeiger @VictoriasSecret…

    4 days ago:

  • Cineworld and Hollywood Bowl are opening at @intuwatford's £180 million extension this week as part of work by int… https://t.co/8gL665hPLO

    5 days ago:

  • Swarovski were recently able to launch our impressive box banner in central atrium spaces of top #retail and… https://t.co/CfCYJf19rI

    6 days ago: