Looking to inspire kids through amazing experiences and creative play, LEGO were able to collaborate with Limited Space to create an engaging interactive campaign, just in time for the cinema release of Solo: A Star Wars Story.
Taking advantage of our Orbit Ownership format, LEGO invites shoppers to “Master the Force” which incorporates gesture sensor technology, allowing passers-by to choose a side and start building spaceships using on-screen LEGO bricks.
With activations running in both Bluewater Shopping Centre and intu Metrocentre, LEGO were able to encourage deeper levels of engagement by inviting participants to ‘take a photo with the crew’ giving the opportunity for social sharing.
In total, the campaign saw 2,797 interactions (where someone had chosen a side) across the week, with 5,594 minutes of gameplay. This constitutes 68% of the total time that both shopping centres were open.
- 56% of people chose to be the Rebels
- 44% chose the Empire
- The highest score was 8,527