LEGO® Friends

LEGO® recently took advantage of our prominently positioned Adlift sites, including the lift interiors, to promote their latest LEGO® Friends toy range.

 

Using a bright and vibrant artwork to capture shopper attention, the campaign also invited families inside the lift for a tour of the LEGO® Friends fairground.

 

This was brought to life through key visuals that introduced the LEGO® Friends characters as well as full audio soundboxes that played the brand’s catchy theme music.

 

The experience was completed by using candy floss scented vinyl to recreate the sensation of visiting the LEGO® Friends fairground – forming a unique connection between the audience and the artwork on multiple levels, which ultimately made the activation all the more memorable.

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