LEGO® Friends

LEGO® recently took advantage of our prominently positioned Adlift sites, including the lift interiors, to promote their latest LEGO® Friends toy range.

 

Using a bright and vibrant artwork to capture shopper attention, the campaign also invited families inside the lift for a tour of the LEGO® Friends fairground.

 

This was brought to life through key visuals that introduced the LEGO® Friends characters as well as full audio soundboxes that played the brand’s catchy theme music.

 

The experience was completed by using candy floss scented vinyl to recreate the sensation of visiting the LEGO® Friends fairground – forming a unique connection between the audience and the artwork on multiple levels, which ultimately made the activation all the more memorable.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • RT @Posterscope: "All of the key ingredients are in place so here’s why the medium will be bigger and better then ever." Posterscope's @Gle…

    18 hours ago:

  • Impact on every level - we're excited to be contracted to run Adlift (one of the most rapid coverage generators in… https://t.co/pOdWfoqXFP

    22 hours ago:

  • A selection of our latest #OOH and #DOOH campaigns! Visit our website to find out how we provide a range of high im… https://t.co/jFuhIWWBsI

    3 days ago:

  • Next is to invest in a multi-million pound state-of-the-art new store at @intuMerryHill as part of the shopping des… https://t.co/BlrJfKMCSN

    4 days ago:

  • Out-of-home is reaching its 'big bang' moment as #technology, #data and #infrastructure are now seamlessly coming… https://t.co/AaseQOl3oK

    5 days ago:

  • Creating a key presence in central atriums, our Banner format delivers scale, stature and 100% share of voice. 👀 Fi… https://t.co/vP1kRFPwou

    6 days ago: