Issey Miyake

With a new fragrance to launch for their Issey Miyake brand, PUIG needed to make a big impact in the retail space to maximise the targeting of adults with money to spend.

With a high impact, standout presence required for the activity, Limited Space was able to offer the largest advertising format available in UK shopping centres. Our Panoramic format utilises the back of lift shafts to create giant statement pieces in the heart of the mall, meaning the L’Eau Majeure artwork was projected above the central mall audience and became visible from every level.

 

With several key retailers located in prominent positions, shopping centres were the ideal fit for the campaign – giving PUIG an unavoidable presence in direct proximity to a point of purchase.

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