Innocent Smoothies

Rise and Sunshine!

To promote the product launch of ‘Super Juice’, Innocent Smoothies recently used Limited Space’s Orbit platform to target shoppers within the mall environment.

The campaign was bought as part of a new digital out-of-home (DOOH) programmatic buying method that allowed Innocent to target audiences based on geo-location data.

Using anonymised audience data taken from mobile devices by data specialist Mobsta, the brand had identified optimum time periods to display their ad creative, with screen given a unique schedule by day and hour.

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