Hold the door! LVMH recently needed to make an impact in promotion of their new 'Absolute' version of the 'Gentleman Only' fragrance by Givenchy.
Being available exclusively at Boots stores, the mall environment was perfect for targeting consumers in proximity to a direct point of purchase. Adlift allowed the Givenchy brand to be front of mind with shoppers as they moved through key areas of the mall, being an actively consumed medium in prominent locations.
Creatively playing with the characteristics of the format, one Givenchy Adlift artwork demonstrated the true behavior of a gentleman by showing their brand ambassador, Simon Baker, holding the lift door open for shoppers.