Ford – Let go of what you know
With a new re-positioning campaign to promote, Ford were looking to generate as much awareness as possible across the UK.
Challenging people to ‘unlearn’ what they know about the car brand, Ford needed a way to grab the attention of shoppers in conjunction with their wider activity. Limited Space were able to provide them with the ideal platform, with our hanging mall banners able to run in both portrait and landscape executions – making it in pro with a 48 sheet.
Ford took full advantage of the double-sided nature of the banners, using four different creative to fully promote the whole range of models at the forefront of their new positioning.