Elizabeth Arden

Offering prominent positioning and huge creative scope, Adlift was the ideal mall format for Elizabeth Arden to showcase their new ‘Private Show’ fragrance from Britney Spears.

The instantly recognizable image of Britney Spears on the lift doors captured the attention of passing shoppers as well as lift users, whilst fully wrapped lift interiors invited shoppers inside the lift for a unique experience.


The campaign exclusively formed a unique connection between the consumer and the campaign by using scented artwork vinyls that were specifically created to incorporate the ‘Private Show’ fragrance, a media first for fragrance clients using Adlift.


Appealing to multiple senses – visual and smell – the scented lifts experiences created an instant link between the fragrance and its branding whilst generating impact and talkability in the mall environment.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • RT @Posterscope: "All of the key ingredients are in place so here’s why the medium will be bigger and better then ever." Posterscope's @Gle…

    18 hours ago:

  • Impact on every level - we're excited to be contracted to run Adlift (one of the most rapid coverage generators in… https://t.co/pOdWfoqXFP

    21 hours ago:

  • A selection of our latest #OOH and #DOOH campaigns! Visit our website to find out how we provide a range of high im… https://t.co/jFuhIWWBsI

    3 days ago:

  • Next is to invest in a multi-million pound state-of-the-art new store at @intuMerryHill as part of the shopping des… https://t.co/BlrJfKMCSN

    4 days ago:

  • Out-of-home is reaching its 'big bang' moment as #technology, #data and #infrastructure are now seamlessly coming… https://t.co/AaseQOl3oK

    5 days ago:

  • Creating a key presence in central atriums, our Banner format delivers scale, stature and 100% share of voice. 👀 Fi… https://t.co/vP1kRFPwou

    6 days ago: