Elizabeth Arden

Offering prominent positioning and huge creative scope, Adlift was the ideal mall format for Elizabeth Arden to showcase their new ‘Private Show’ fragrance from Britney Spears.

The instantly recognizable image of Britney Spears on the lift doors captured the attention of passing shoppers as well as lift users, whilst fully wrapped lift interiors invited shoppers inside the lift for a unique experience.

 

The campaign exclusively formed a unique connection between the consumer and the campaign by using scented artwork vinyls that were specifically created to incorporate the ‘Private Show’ fragrance, a media first for fragrance clients using Adlift.

 

Appealing to multiple senses – visual and smell – the scented lifts experiences created an instant link between the fragrance and its branding whilst generating impact and talkability in the mall environment.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • @mymatedan @thevoiceuk @Goodstuffers @TalonOOH @GrandVisual Of course we love you, @GrandVisual! You're the best ❤️

    1 day ago:

  • "I love @thevoiceuk's interactive Orbit Ownership. Motion detectors activated and swivelled the presenters' chairs,… https://t.co/freCKIunyo

    1 day ago:

  • Did you know? Almost two thirds of shoppers visit without a pre-planned list (source: Limited Space independent res… https://t.co/GbxUvTvzKG

    1 day ago:

  • "@universaluk's #HowToTrainYourDragon3: I loved how they used sound with our screens. They included clips showing t… https://t.co/1uiEzMUqcD

    2 days ago:

  • .@FlipOutUK is joining the new leisure development at @intuLakeside opening later this year. #Retailtainment… https://t.co/Bj0OQIkx00

    2 days ago:

  • Did you know? 77% of shoppers agreed that they were likely to make a spontaneous purchase whilst in the mall (sourc… https://t.co/6kYn8zJ1PW

    2 days ago: