Elizabeth Arden

Offering prominent positioning and huge creative scope, Adlift was the ideal mall format for Elizabeth Arden to showcase their new ‘Private Show’ fragrance from Britney Spears.

The instantly recognizable image of Britney Spears on the lift doors captured the attention of passing shoppers as well as lift users, whilst fully wrapped lift interiors invited shoppers inside the lift for a unique experience.


The campaign exclusively formed a unique connection between the consumer and the campaign by using scented artwork vinyls that were specifically created to incorporate the ‘Private Show’ fragrance, a media first for fragrance clients using Adlift.


Appealing to multiple senses – visual and smell – the scented lifts experiences created an instant link between the fragrance and its branding whilst generating impact and talkability in the mall environment.

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