Dior J’adore

With a new 'Lumiere' edition of the iconic J'adore fragrance to launch in time for Mothers Day, LVMH needed to make a big impact in the retail space for their Dior brand.

 

Limited Space was able to offer the largest advertising format available in UK shopping malls in order to create a high impact, standout presence for the activity. Our Panoramic format created giant statement pieces in the heart of each mall, meaning the impactful artwork, featuring Charlize Theron, was pride of place in central mall areas becoming visible from every level.

 

With several key retailers located in prominent positions, malls were the ideal fit for the campaign – giving Dior an unavoidable presence in direct proximity to a point of purchase.

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