Daddy’s Home

Using the unique characteristics of our Adlift format, Paramount was able to physically demonstrate the battle of Dad vs Step-Dad in promotion of its latest release, Daddy’s Home.

 

The campaign creative was cleverly brought to life with the movement of the lift both separating and bringing the films two main characters together.

 

With 100 sites spread across 20 of the UK’s top malls, the campaign was focused on close proximity sites, helping to drive traffic direct to cinemas.

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