Crush by Rihanna

With Rihanna announcing the debut of ‘Crush by Rihanna’, the second fragrance in her namesake RiRi collection, SAS&Company needed to make a big impact in UK malls to support the release.

Using bold and striking imagery, the campaign ran with Adlift creative that featured Rihanna herself to create an instant connection with shoppers as they moved through key areas of the mall.

The campaign also took advantage of Limited Space’s lift banks to run also run a second Adlift creative that showcased the unique bottle design of the fragrance, all within direct proximity to fragrance stores and stockists.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • US beauty retailer @MorpheBrushes has officially opened its first store outside London and second in the UK at the… https://t.co/UdMQYK3p8x

    3 minutes ago:

  • ✨Introducing Platinum ✨ Our mirrored vinyl gave Coach’s latest fragrance standout impact just in time for Chris… https://t.co/x07nvzBRyJ

    20 hours ago:

  • Making malls fun!! We love this - PLAYMOBIL fun buggies have been rolled out at @intugroup shopping centres to brin… https://t.co/QsVx4rVjuE

    23 hours ago:

  • Stay up to date with all our latest #OOH and #DOOH campaigns in our campaign gallery! VISIT >… https://t.co/jgRPEuawrG

    4 days ago:

  • RT @DavidSanderson_: Stunning corner @GStarRAW store just opened @intuLakeside close to @CalvinKlein @HUGOBOSS @KurtGeiger @VictoriasSecret…

    5 days ago:

  • Cineworld and Hollywood Bowl are opening at @intuwatford's £180 million extension this week as part of work by int… https://t.co/8gL665hPLO

    5 days ago: