Crush by Rihanna

With Rihanna announcing the debut of ‘Crush by Rihanna’, the second fragrance in her namesake RiRi collection, SAS&Company needed to make a big impact in UK malls to support the release.

Using bold and striking imagery, the campaign ran with Adlift creative that featured Rihanna herself to create an instant connection with shoppers as they moved through key areas of the mall.

The campaign also took advantage of Limited Space’s lift banks to run also run a second Adlift creative that showcased the unique bottle design of the fragrance, all within direct proximity to fragrance stores and stockists.

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