Crush by Rihanna

With Rihanna announcing the debut of ‘Crush by Rihanna’, the second fragrance in her namesake RiRi collection, SAS&Company needed to make a big impact in UK malls to support the release.

Using bold and striking imagery, the campaign ran with Adlift creative that featured Rihanna herself to create an instant connection with shoppers as they moved through key areas of the mall.

The campaign also took advantage of Limited Space’s lift banks to run also run a second Adlift creative that showcased the unique bottle design of the fragrance, all within direct proximity to fragrance stores and stockists.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • intu adds Swedish retailer Monki to its retail mix at intu Eldon Square > https://t.co/Xf833pbsQi #malls #retail https://t.co/u5F9hPlhXB

    18 hours ago:

  • RT @RetailWeek: With the new generation of shoppers armed with smartphones, appearing on-trend on social media has never mattered more to f…

    3 days ago:

  • Our #TBT to @Specsavers, who recently used key standout locations to drive footfall in-store in support of their la… https://t.co/e0uSnphSdB

    4 days ago:

  • RT @intugroup: Opening soon...our £180m transformation of @intuWaford #retail #lesiure #development Come and talk to the intu team at #Rev…

    4 days ago:

  • 🗣 "The big screen definitely caught my eye. It looks really modern, really visual” 🗣 The perfect combination… https://t.co/QM1AqO2Lk1

    5 days ago:

  • Grosvenor Europe has signed Junkyard Golf Club at Liverpool One! The leading crazy golf concept is to open its fift… https://t.co/9jNpfSyeO5

    5 days ago: