COTY – Marc Jacobs Daisy

With a range of new limited edition fragrances to launch for their Marc Jacobs brand, COTY needed to make a big impact in the retail space to maximise the targeting of adults with money to spend.

 

With a high impact, standout presence required for the activity, Limited Space was able to offer COTY the largest advertising format available in UK shopping malls. Our Panoramic format utilises the back of lift shafts to create giant statement pieces in the heart of the mall, meaning the Marc Jacobs artwork was projected above the central mall audience and became visible from every level.

 

With several key retailers located in prominent positions, malls were the ideal fit for the campaign – giving COTY an unavoidable presence in direct proximity to a point of purchase.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • RT @Posterscope: "All of the key ingredients are in place so here’s why the medium will be bigger and better then ever." Posterscope's @Gle…

    18 hours ago:

  • Impact on every level - we're excited to be contracted to run Adlift (one of the most rapid coverage generators in… https://t.co/pOdWfoqXFP

    21 hours ago:

  • A selection of our latest #OOH and #DOOH campaigns! Visit our website to find out how we provide a range of high im… https://t.co/jFuhIWWBsI

    3 days ago:

  • Next is to invest in a multi-million pound state-of-the-art new store at @intuMerryHill as part of the shopping des… https://t.co/BlrJfKMCSN

    4 days ago:

  • Out-of-home is reaching its 'big bang' moment as #technology, #data and #infrastructure are now seamlessly coming… https://t.co/AaseQOl3oK

    5 days ago:

  • Creating a key presence in central atriums, our Banner format delivers scale, stature and 100% share of voice. 👀 Fi… https://t.co/vP1kRFPwou

    6 days ago: