COTY – Marc Jacobs Daisy

With a range of new limited edition fragrances to launch for their Marc Jacobs brand, COTY needed to make a big impact in the retail space to maximise the targeting of adults with money to spend.

 

With a high impact, standout presence required for the activity, Limited Space was able to offer COTY the largest advertising format available in UK shopping malls. Our Panoramic format utilises the back of lift shafts to create giant statement pieces in the heart of the mall, meaning the Marc Jacobs artwork was projected above the central mall audience and became visible from every level.

 

With several key retailers located in prominent positions, malls were the ideal fit for the campaign – giving COTY an unavoidable presence in direct proximity to a point of purchase.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • intu adds Swedish retailer Monki to its retail mix at intu Eldon Square > https://t.co/Xf833pbsQi #malls #retail https://t.co/u5F9hPlhXB

    18 hours ago:

  • RT @RetailWeek: With the new generation of shoppers armed with smartphones, appearing on-trend on social media has never mattered more to f…

    3 days ago:

  • Our #TBT to @Specsavers, who recently used key standout locations to drive footfall in-store in support of their la… https://t.co/e0uSnphSdB

    4 days ago:

  • RT @intugroup: Opening soon...our £180m transformation of @intuWaford #retail #lesiure #development Come and talk to the intu team at #Rev…

    4 days ago:

  • 🗣 "The big screen definitely caught my eye. It looks really modern, really visual” 🗣 The perfect combination… https://t.co/QM1AqO2Lk1

    5 days ago:

  • Grosvenor Europe has signed Junkyard Golf Club at Liverpool One! The leading crazy golf concept is to open its fift… https://t.co/9jNpfSyeO5

    5 days ago: