COTY – Marc Jacobs Daisy
With a range of new limited edition fragrances to launch for their Marc Jacobs brand, COTY needed to make a big impact in the retail space to maximise the targeting of adults with money to spend.
With a high impact, standout presence required for the activity, Limited Space was able to offer COTY the largest advertising format available in UK shopping malls. Our Panoramic format utilises the back of lift shafts to create giant statement pieces in the heart of the mall, meaning the Marc Jacobs artwork was projected above the central mall audience and became visible from every level.
With several key retailers located in prominent positions, malls were the ideal fit for the campaign – giving COTY an unavoidable presence in direct proximity to a point of purchase.
