Clinique – Beyond Perfecting
Looking to drive shoppers in-store and push their latest ‘Beyond Perfecting’ foundation and concealer, Clinique used Limited Space’s ground-based Orbit screens as a digital hub for sampling activity.
Brand ambassadors were on-site in front of the screens, which were playing full dynamic digital copy with sound and artwork wrap to attract attention. Sample pots were handed out shoppers who were then directed to their nearest department store where their 10 day trial could be fulfilled at the designated Clinique counter.
The activity was amplified through large format hanging banners in other areas of the mall, looking to promote the product and increase brand exposure.