Dehydrated, dull skin? Clarins recently used our standout mall media formats to encourage people to ‘Quench from within’ in promotion of their new Hydra-Essentiel skincare product.
Looking to enhance the impact of their wider experiential activity, Clarins used a combination of formats across multiple malls in order to raise awareness and drive traffic to the pop-up installations.
Adlift provided an actively consumed medium for Clarins to display multiple creatives at a point of high dwell times, whilst banners provided key media space in the eye-line of shoppers as they moved through the mall.
Digital screens further enhanced the Hydra-essential activity by playing out dynamic content in full ‘Ultra HD’.