Clarins Hydra-Essentiel

Dehydrated, dull skin? Clarins recently used our standout mall media formats to encourage people to ‘Quench from within’ in promotion of their new Hydra-Essentiel skincare product.

Looking to enhance the impact of their wider experiential activity, Clarins used a combination of formats across multiple malls in order to raise awareness and drive traffic to the pop-up installations.

 

Adlift provided an actively consumed medium for Clarins to display multiple creatives at a point of high dwell times, whilst banners provided key media space in the eye-line of shoppers as they moved through the mall.

 

Digital screens further enhanced the Hydra-essential activity by playing out dynamic content in full ‘Ultra HD’.

 

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