Channel 5 – Blind Date
It's back! Channel 5 are bringing the iconic TV dating show, Blind Date, back to our screens and were looking for a way to spread the news as wide as possible.
Using our Adlift format, Channel 5 were able engage with mall audiences via an actively consumed medium – running on a combination of banks, featuring multiple creatives, and single lift sites.
The activation also took advantage of Adlift’s potential for creative scope, using interior lift wraps and sound boxes (playing the iconic TV theme tune) to immerse shoppers into the campaign.