Calvin Klein

Providing a standout presence in a key area of one of the UK’s most prominent shopping destinations, Adlift was the ideal media format to promote the new Calvin Klein store opening.

Running across banks of three lifts, a combination of six different creative helped promote the underwear collection for both Males and Females.

 

Taking shopper engagement even further, the internal lift doors were also branded, ensuring the campaign messaging stayed with consumers during their journey between floors.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • Three big brands have agreed terms with shopping centre owner @intugroup to join @intuLakeside's aspirational… https://t.co/FOnRftVc3T

    31 minutes ago:

  • Introducing #Supercon! Adlift provided the perfect creative canvas to showcase Barclays new superhero toy character… https://t.co/cccRl0bKpt

    2 days ago:

  • We're proud to be supporting #Movember again this year through our #DOOH. For more information > visit… https://t.co/b8RdLo8oLq

    2 days ago:

  • As our double sided Banners are located in key central atriums, M&S were able to target shoppers right at the heart… https://t.co/6prBBg6Iog

    3 days ago:

  • .@HammersonPLC announces that 97% of its shops are full with the strongest demand coming from fashion, sports and l… https://t.co/bZKsXqBQif

    4 days ago:

  • RT @intugroup: Changing consumer behaviour means landlords have to adapt, that's why we have an#omni-channel strategy, helping retailers fl…

    4 days ago: