Calvin Klein

Providing a standout presence in a key area of one of the UK’s most prominent shopping destinations, Adlift was the ideal media format to promote the new Calvin Klein store opening.

Running across banks of three lifts, a combination of six different creative helped promote the underwear collection for both Males and Females.


Taking shopper engagement even further, the internal lift doors were also branded, ensuring the campaign messaging stayed with consumers during their journey between floors.

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