Looking to defeat online fraudsters this Christmas, Barclays are introducing ‘Supercon’ - a new superhero toy character designed to educate the public on digital safety.

Adlift provided the ideal platform for nationwide coverage with the campaign running on 200 sites across 43 of the UK’s most prominent shopping centres.


Using Adlift as a base for creative thinking, Barclays used the attributes of the format in the campaign artwork by showing Supercon forcing his way out of the lift between the doors to grab the attention of shoppers.

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