Armani Si

In the build up to Christmas, L'Oréal were looking to create a unique impact for their Armani brand, in promotion of the 'Si' fragrance.

The required impact came in the form of a unique extension to our banner format for L’Oréal’s Armani Si. Using a bespoke building process, the campaign used a reinforced banner frame that held a 3D Georgio Armani bow – the largest Giorgio Armani bow in the world – taken directly from the campaign artwork.

The campaign was also given further reach by using Adlift as well as our innovative atrium banner, that occupies atrium space between two floors of Bullring, Birmingham.

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