Armani Si

In the run up to Christmas, L'Oréal was looking to promote its signature women’s fragrance, Armani Si.

Using Limited Space’s Orbit Ownership format, the promotional film, featuring brand ambassador Cate Blanchett, took centre stage on the 165” digital screens.

The combination of dynamic digital content and the static artwork surround, unique in its composition, helped to create a complete brand statement piece at the heart of four top UK malls.

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