Armani Si

In the run up to Christmas, L'Oréal was looking to promote its signature women’s fragrance, Armani Si.

Using Limited Space’s Orbit Ownership format, the promotional film, featuring brand ambassador Cate Blanchett, took centre stage on the 165” digital screens.

The combination of dynamic digital content and the static artwork surround, unique in its composition, helped to create a complete brand statement piece at the heart of four top UK malls.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • intu adds Swedish retailer Monki to its retail mix at intu Eldon Square > https://t.co/Xf833pbsQi #malls #retail https://t.co/u5F9hPlhXB

    18 hours ago:

  • RT @RetailWeek: With the new generation of shoppers armed with smartphones, appearing on-trend on social media has never mattered more to f…

    3 days ago:

  • Our #TBT to @Specsavers, who recently used key standout locations to drive footfall in-store in support of their la… https://t.co/e0uSnphSdB

    4 days ago:

  • RT @intugroup: Opening soon...our £180m transformation of @intuWaford #retail #lesiure #development Come and talk to the intu team at #Rev…

    4 days ago:

  • 🗣 "The big screen definitely caught my eye. It looks really modern, really visual” 🗣 The perfect combination… https://t.co/QM1AqO2Lk1

    5 days ago:

  • Grosvenor Europe has signed Junkyard Golf Club at Liverpool One! The leading crazy golf concept is to open its fift… https://t.co/9jNpfSyeO5

    5 days ago: