Armani Si

In the run up to Christmas, L'Oréal was looking to promote its signature women’s fragrance, Armani Si.

Using Limited Space’s Orbit Ownership format, the promotional film, featuring brand ambassador Cate Blanchett, took centre stage on the 165” digital screens.

The combination of dynamic digital content and the static artwork surround, unique in its composition, helped to create a complete brand statement piece at the heart of four top UK malls.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • US beauty retailer @MorpheBrushes has officially opened its first store outside London and second in the UK at the… https://t.co/UdMQYK3p8x

    5 minutes ago:

  • ✨Introducing Platinum ✨ Our mirrored vinyl gave Coach’s latest fragrance standout impact just in time for Chris… https://t.co/x07nvzBRyJ

    20 hours ago:

  • Making malls fun!! We love this - PLAYMOBIL fun buggies have been rolled out at @intugroup shopping centres to brin… https://t.co/QsVx4rVjuE

    23 hours ago:

  • Stay up to date with all our latest #OOH and #DOOH campaigns in our campaign gallery! VISIT >… https://t.co/jgRPEuawrG

    4 days ago:

  • RT @DavidSanderson_: Stunning corner @GStarRAW store just opened @intuLakeside close to @CalvinKlein @HUGOBOSS @KurtGeiger @VictoriasSecret…

    5 days ago:

  • Cineworld and Hollywood Bowl are opening at @intuwatford's £180 million extension this week as part of work by int… https://t.co/8gL665hPLO

    5 days ago: