Alvin and The Chipmunks – Road Chip

Looking to generate a buzz around the cinema release of the latest ‘Alvin and The Chipmunks’ movie, 20th Century Fox took the beloved characters on a ‘Road Chip’ across a network of UK shopping centres.

 

Limited Space were able to provide 20th Century Fox with several touch points that all worked to surround the mall audience with the campaign.

 

Hanging mall Banners were placed in strategic atrium spaces throughout each mall, drawing attention from all angles. Being a double-sided platform meant that four different creatives could be used in each mall, allowing for each of the Chipmunks gang to get their own equal share of the limelight.

 

The campaign also gave audiences direct access to engage with the characters through Limited Space’s Adlift network. Appealing to both lift users and the wider mall traffic, the prominent positions of Adlift helped to drive awareness of the film’s release, whilst the lift interiors introduced shoppers to the film’s main characters through a full 360° artwork wrap and soundboxes playing key trailer messaging.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • intu adds Swedish retailer Monki to its retail mix at intu Eldon Square > https://t.co/Xf833pbsQi #malls #retail https://t.co/u5F9hPlhXB

    18 hours ago:

  • RT @RetailWeek: With the new generation of shoppers armed with smartphones, appearing on-trend on social media has never mattered more to f…

    3 days ago:

  • Our #TBT to @Specsavers, who recently used key standout locations to drive footfall in-store in support of their la… https://t.co/e0uSnphSdB

    4 days ago:

  • RT @intugroup: Opening soon...our £180m transformation of @intuWaford #retail #lesiure #development Come and talk to the intu team at #Rev…

    4 days ago:

  • 🗣 "The big screen definitely caught my eye. It looks really modern, really visual” 🗣 The perfect combination… https://t.co/QM1AqO2Lk1

    5 days ago:

  • Grosvenor Europe has signed Junkyard Golf Club at Liverpool One! The leading crazy golf concept is to open its fift… https://t.co/9jNpfSyeO5

    5 days ago: