Alvin and The Chipmunks – Road Chip

Looking to generate a buzz around the cinema release of the latest ‘Alvin and The Chipmunks’ movie, 20th Century Fox took the beloved characters on a ‘Road Chip’ across a network of UK shopping centres.

 

Limited Space were able to provide 20th Century Fox with several touch points that all worked to surround the mall audience with the campaign.

 

Hanging mall Banners were placed in strategic atrium spaces throughout each mall, drawing attention from all angles. Being a double-sided platform meant that four different creatives could be used in each mall, allowing for each of the Chipmunks gang to get their own equal share of the limelight.

 

The campaign also gave audiences direct access to engage with the characters through Limited Space’s Adlift network. Appealing to both lift users and the wider mall traffic, the prominent positions of Adlift helped to drive awareness of the film’s release, whilst the lift interiors introduced shoppers to the film’s main characters through a full 360° artwork wrap and soundboxes playing key trailer messaging.

Share Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Similar campaigns

  • RT @Posterscope: "All of the key ingredients are in place so here’s why the medium will be bigger and better then ever." Posterscope's @Gle…

    18 hours ago:

  • Impact on every level - we're excited to be contracted to run Adlift (one of the most rapid coverage generators in… https://t.co/pOdWfoqXFP

    22 hours ago:

  • A selection of our latest #OOH and #DOOH campaigns! Visit our website to find out how we provide a range of high im… https://t.co/jFuhIWWBsI

    3 days ago:

  • Next is to invest in a multi-million pound state-of-the-art new store at @intuMerryHill as part of the shopping des… https://t.co/BlrJfKMCSN

    4 days ago:

  • Out-of-home is reaching its 'big bang' moment as #technology, #data and #infrastructure are now seamlessly coming… https://t.co/AaseQOl3oK

    5 days ago:

  • Creating a key presence in central atriums, our Banner format delivers scale, stature and 100% share of voice. 👀 Fi… https://t.co/vP1kRFPwou

    6 days ago: